Nifty Gateway Tapped to Power Starbucks Odyssey Market, a Web3 Experience

Now more than ever, leading brands are exploring new ways to harness the power of Web3. We are thrilled that Gemini-owned Nifty Gateway has been tapped to power the new Starbucks Odyssey market, a web3 and NFT-based extension of the Starbucks loyalty program, which launched in beta last week to the first Starbucks Rewards members and partners (employees) in the U.S.

In September 2022, Starbucks announced their plans for the Starbucks Odyssey experience. Shortly after beta launch, Starbucks Odyssey members can purchase or sell NFTs, called Stamps, through the Starbucks Odyssey market powered by Nifty Gateway. Early next year, members will be able to purchase limited-edition stamps directly with a credit card. No crypto wallet or cryptocurrency will be required.

With this news, Nifty Gateway continues to be a pioneer in the NFT space, making available a full suite of tools to support the development of unique, creative, and scalable branded NFT experiences. These tools allow brands like Starbucks to expand into Web3 and offer the accessibility, ease, and convenience that customers have come to expect when making online purchases.

“Nifty Gateway’s custody options make it the preferred NFT marketplace for the next generation of Web3-powered brands and their customers,” said Duncan Cock Foster, Co-Founder of Nifty Gateway. “Starbucks is building one of the largest ever on-ramps to Web3 and we’re so excited to be enhancing their customers’ experience through NFTs.”

We are delighted that an iconic global brand like Starbucks has decided to capitalize on the immense potential of Web3 and NFTs, and believe that projects like Starbucks Odyssey will play a central role in the continued adoption of crypto and blockchain on a global scale.

From individuals to global brands, Nifty Gateway is reimagining what is possible with NFTs, and they’re just getting started.

Onward and Upward!

Team Gemini