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INDUSTRY

SEP 16, 2022

Gemini and Vivienne Tam Partner to Inspire Crypto Awareness Through Fashion at NYFW 2022

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This week, internationally-acclaimed fashion designer Vivienne Tam debuted a dress printed with NFTs from Gemini-owned Nifty Gateway’s Awkward Astronaut collection during her New York Fashion Week (NYFW) 2022 show. The show, featuring collaborations with multiple NFT collections, was designed to inspire women and girls to explore the world of crypto.

The partnership between Nifty Gateway and Vivienne Tam is one of several recent initiatives from Gemini designed to usher in the next billion crypto users through NFTs. These include the launch of Nifty Gateway Publishers and the news that Nifty Gateway will be powering Starbucks Odyssey, a Web3 and NFT-based evolution of the Starbucks loyalty program.

By showcasing the Awkward Astronaut NFT collection through fashion, Vivienne Tam will be exposing the more than 200,000 people who travel from all over the world to attend NYFW to the promise and creative potential of crypto and blockchain technology.

“We're really excited about the convergence of NFTs and fashion. The more use cases we can create between crypto and creatives the more positive outcomes we’re going to see,” said Cameron Winklevoss, President of Gemini.

Vivienne Tam is an international designer known for her East-meets-West approach to design and for merging fashion with technology. She is the author of the award-winning book China Chic and pieces from her collections are housed in the permanent archives of the world’s most prestigious museums including the Metropolitan Museum of Art in New York and the Victoria and Albert Museum in London.

This unique crossover between fashion and crypto is a powerful representation of our mission to unlock the next era of financial, creative, and personal freedom.

Onward and Upward!

Team Gemini

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