Case Study: How Gemini and Betterment Partnered to Offer Crypto to Thousands of Investors

In September 2022, we announced that Gemini had been tapped to power Betterment’s crypto portfolios. Betterment investors can now access expertly curated crypto portfolios through Betterment for Advisors and its retail platforms, which leverage Gemini’s trading, custody, settlement, and account management features.

Since launch, Betterment has seen thousands of investors across its platform explore these new offerings, allowing them to seamlessly diversify their investment portfolios with crypto.

Today, we are delighted to share a case study that walks through how Gemini and Betterment partnered to expand access to crypto. We also explore why Gemini, a regulated and secure crypto exchange and custodian, was uniquely positioned to play this role.

A Focus on Regulation, Diversification, and Technical Capabilities

Betterment envisioned a sophisticated but easy-to-use offering that would give customers diversified exposure to the burgeoning crypto asset class. Beyond its objective to provide a customer-friendly interface, a bevy of regulatory and compliance requirements had to be met given Betterment’s responsibilities as a registered investment advisor subject to rigorous oversight.

Using Gemini’s state-of-the-art APIs and subaccounting functionality, Betterment provides its users with the ability to customize their portfolio holdings based on their preferences. This can be done directly in Betterment’s easy-to-use front-end interface, with all crypto transactions routed through the Gemini Exchange.

At Gemini, we take a dedicated approach to providing industry-leading crypto support to clients across the globe. If you’re an asset manager or other institution seeking to build support for crypto into your platform, we invite you to reach out to institutional.team@gemini.com to speak with one of our institutional principals.

Onward and Upward!

Paget Stanco
Principal of Gemini Institutional