Introducing the 2024 Global State of Crypto Report

Gemini is pleased to announce the release of the 2024 Global State of Crypto report, offering a comprehensive look at attitudes and behavior toward digital assets from different investors across the globe.

After two years of ups and downs, the crypto market has rallied hard in 2024, with plenty of HODLers proving dedicated to digital assets. Now, past investors appear poised to return to the market as spot bitcoin and spot ether ETFs draw billions in institutional inflows.

From 2022 to 2024, crypto adoption remained steady across the United States (21%) and United Kingdom (18%). The percentage of crypto owners in France rose from 16% to 18%, while Singapore ownership dropped slightly, from 30% to 26%.

“Crypto investors have proven their resilience over numerous market cycles throughout the years, and the latest downturn was no exception,” said Marshall Beard, COO at Gemini. “The introduction of spot crypto ETFs in the United States and the significant headway toward thoughtful regulation in many jurisdictions globally has positioned the industry for strong growth as retail investors rejoin the crypto market or get started for the first time.”

Here are a few key findings from the report:

• Lack of regulatory clarity is a barrier to entry: In the US and UK, nearly two in five (38%) non-owners cited regulatory concerns as a barrier to investing in crypto. In France, nearly one in three (32%) said the same, and in Singapore nearly half (49%) of respondents said crypto regulations were a concern.
• The majority of crypto owners want to allocate 5% or more to digital assets: The majority (57%) of crypto owners say they are comfortable making crypto a core part of their investment portfolio. More than one in four (26%) past owners said the same, signaling many may soon be re-entering the crypto market.
• The gender gap in crypto ownership persists, but women are just as likely to HODL: The split between male and female ownership was slightly more pronounced in 2024 compared to 2022, with 69% of crypto owners identifying as male and 31% identifying as female, compared to 58% and 42% in 2022, respectively. However, women who have already entered the crypto market are just as likely as their male counterparts to buy and hold for the long term.
• Spot crypto exchange traded funds (ETFs) bring growth: In the US, nearly two in five (37%) cryptocurrency owners surveyed said they hold some crypto through an ETF. More than one in ten (13%) own crypto exclusively through an ETF, suggesting they entered the market through ETFs when they were introduced this year.
• Crypto has become a US election issue for the first time: The vast majority of crypto owners in the US (73%) plan to consider a candidate's digital asset policies when they vote for the next president.

The countries surveyed in the 2024 State of Crypto study were selected because they are nations where Gemini either currently operates or is exploring operations in the future. In addition to the US, UK, France, and Singapore, Gemini also surveyed Turkey for the first time this year.

Onward and Upward!
Team Gemini