Go Where Dollars Won’t: Gemini Lands in DC As America’s Exchange

This week, we unveiled the fourth and final installment of our Go Where Dollars Won’t campaign with a bold message in the heart of the nation's capital.

Our billboard declaring Gemini as America’s Exchange went live Monday in Washington DC. Featuring an image of the U.S flag on the moon, the billboard is a fitting finale for a campaign that’s been about unlocking the next era of personal, creative, and financial freedom. And there’s no better place to plant that flag than in a place where crypto policy is finally catching up to financial innovation.

Momentum Is Building for Crypto in DC

After years of indifference or antagonism, DC policymakers have finally embraced digital assets.

• Stablecoin legislation is progressing: Both chambers of Congress have moved their respective stablecoin bills out of committee. And while some differences remain, there is cautious optimism lawmakers will hold a floor vote in the coming months.

• A regulatory framework bill for crypto is closer than ever: During the Digital Asset Summit in New York, US House member Tom Emmer (R-Minn.) said he expects Congress will sign a bill that offers a regulatory framework for crypto into law this year.

• The SEC has embraced innovation: With former SEC Chair Gary Gensler stepping down in January, the agency has ditched its regulation by enforcement approach to digital assets. In the past few months, the agency has hosted industry roundtables, dropped several cases against crypto exchanges, and could approve new crypto ETFs to launch later this year.

At Gemini, we’ve always said regulatory clarity is essential and this shift is long overdue. We believe crypto should thrive in the US, and we’ll be here to help move it forward.

Gemini Is America’s Exchange

At Gemini, we’ve always believed in crypto’s potential to empower individuals and build a more open, accessible financial system. We’ve also believed that the US should lead in that effort—not fall behind. We’ve built our platform to meet the highest standards.

That’s why Gemini has prioritized compliance, security, and transparency from day one. And it’s why we’re doubling down on our roots as a US-based, regulated crypto platform. We were the first crypto exchange and custodian in the world to obtain both SOC 1 Type 2 and SOC 2 Type 2 certifications, conducted by Deloitte.

Our DC billboard is more than a campaign capstone. It’s a reflection of who we are and where we’re headed.

Gemini is here to serve the next generation of American investors, institutions, and builders. We’re here to support the lawmakers shaping a pro-crypto future. And we’re here to lead with integrity, innovation, and entrepreneurial spirit that make this country exceptional.

So whether you’re Wall Street, Main Street, one thing is clear:

America’s Exchange is open for business.

Go Where Dollars Won’t!
Team Gemini