MicroStrategy Incorporated (NASDAQ: MSTR) is an enterprise software company best known for its business intelligence and analytics solutions. However, it is widely regarded as a proxy for Bitcoin exposure due to its substantial and high-profile Bitcoin holdings.

The company’s strategic pivot toward Bitcoin was spearheaded by Michael Saylor, MicroStrategy’s co-founder and Executive Chairman. Saylor is a vocal advocate for Bitcoin, having led the company to acquire and hold over 200,000 BTC—one of the largest corporate Bitcoin treasuries globally. Under his leadership, MicroStrategy has become synonymous with institutional Bitcoin adoption.