Gemini Survey Shows Italy Leads the Way in Crypto Gender Diversity

Italy is among the most engaged countries in the crypto ecosystem. From frequent trading activity, to notably higher levels of gender and age diversity, momentum is building for Italy’s digital asset sector. At the same time, regulatory clarity is taking shape, with the European Union’s Markets in Crypto-Assets (MiCA) regulation taking hold.

The below findings are taken from ’s research, revealing new findings about what factors have shaped Italy’s enthusiasm for this burgeoning industry, and what implications they hold for the future growth of the country’s crypto ecosystem.

Survey Overview

The survey was conducted between March 18, 2025 and April 10, 2025 by Data Driven Consulting Group, surveying 7,205 adults across the US, UK, France, Italy, Singapore, and Australia. The results showcase Italy as a nation of sophisticated crypto investors, ready to seize the economic opportunities offered by digital assets.

A Leader in Balancing Crypto’s Age & Gender Divide

Crypto users are often stereotyped as being largely young and male. However, Italian crypto owners encompass a notably older population, as well as a significantly higher number of female crypto owners compared to other countries.

Italian crypto owners were on average, much older than crypto owners in other surveyed countries. Sixty-six percent of owners were above the age of 34, putting them well above the average of 59% globally.

While gender balance in the crypto market is still to fully materialise, Italy was shown to be one of the most balanced countries in regard to gender. Our report revealed Italian crypto ownership to be 66% male and 34% female, exceeding or matching every key market surveyed and beating the global female average of 32%.

As Italy continues to embrace digital currencies, the country’s balance of gender and age among crypto owners could be a model for other countries to look towards as the industry aims for mass adoption.

Strong Appetite for Exchange Traded Products (ETPs)

Spot crypto exchange-traded products (ETPs) first made an appearance in Europe in 2023, and have since become a major on-ramp for users into the European crypto space.

Italians who own crypto showed significant interest in purchasing cryptocurrency through ETPs, often using them as their entry point into the crypto space. When asked how they acquired the crypto they held, 23% of Italians reported that they only own crypto only through an ETP, while another 24% own crypto via an ETP as well as through direct ownership.

This puts Italian crypto holders at the forefront of crypto ETP usage, standing above the global average of 17% of crypto holders who only hold crypto via ETPs.

In Europe, the Italian general population was also one of the most positively influenced by ETPs. With 33% of Italian crypto holders and non-holders saying that the availability of these products makes them more likely to purchase crypto, it’s likely that the availability of these products enhances consumer trust in crypto in the country.

Among the Most Active Crypto Traders

A significant proportion of Italian crypto holders (38%) stated that they actively buy and sell assets to achieve profits; above the average of 34% of users who reported the same across all surveyed markets.

Italian crypto holders showed appreciation of crypto as a long-term investment (50%), which indicates that the group may also view crypto as a dynamic market, and be ready to reap the rewards of frequent engagement.

Broad Knowledge of the Crypto Ecosystem

Our report demonstrated that Italian crypto owners are among the most bullish on digital assets other than bitcoin. When asked to rank top cryptocurrencies by their investment potential, bitcoin still tops the list in Italy, with 73% of Italian crypto holders believing that bitcoin’s value is the most likely to increase over time. However, these respondents also showed more confidence in cryptocurrencies in general, compared to other countries.

Thirty-six percent of Italian crypto holders placed Cardano within the top three assets with the most investment potential, showing more interest (32%) than the crypto-holding respondents elsewhere across the globe. These figures highlight the country’s interest in the crypto ecosystem beyond bitcoin.

Looking to the Future

The report demonstrates that Italy’s diverse crypto landscape is characterised by enthusiastic and sophisticated traders, who favour pioneering ways of engaging with digital assets. As we look to the future of the crypto industry and enter the second half of the decade, Italy seems likely to play an important role in furthering mass adoption, and helping to shape the future of finance.

Onward and Upward!

Team Gemini