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Unstoppable Domains: A Web Address for Your Crypto Wallet

Unstoppable Domains allows you to create web domain names and decentralized websites that bridge the internet and blockchain.

By Matthew Gould, Founder & CEO, Unstoppable Domains

Updated June 21, 20212 min read

Unstoppable Domains — A Web Address for Crypto Wallets


Unstoppable Domains is on a mission to decentralize the web. Offering decentralized websites and user-owned, blockchain-based domain names that replace cryptocurrency addresses with human-readable URLs, Unstoppable Domains prioritizes ownership of one’s digital identity and simplifies crypto payments.

An Overview of Unstoppable Domains

Unstoppable Domains is a San Francisco-based company that connects Web2 to Web3 through the use of blockchain domains. Using an Unstoppable Domain allows you to create a blockchain-connected web address similar to a URL — such as Samplename.crypto or Samplename.zil for example — that translates a cryptocurrency wallet’s addresses into a far simpler human-readable name that connects with decentralized apps (dApps) and exchanges.

With more than 750,000 addresses minted to date, Unstoppable Domains makes transacting cryptocurrency on the web far easier, providing simple web addresses that eliminate the need to know a recipient’s public key address, which contains an unwieldy and long string of letters and numbers. Unstoppable Domains also allows you to create decentralized websites that can be uploaded to the InterPlanetary File System (IPFS), a peer-to-peer distributed file storing and sharing system.

Unlike traditional web domain providers, Unstoppable Domains offers complete control over the domains you create. When you purchase a crypto domain through Unstoppable Domains, you will own it in perpetuity instead of merely renting it. You can transfer, update, and link your domain to other services without the assistance of Unstoppable Domains. Unstoppable Domains are supported by the Coinbase wallet, MyEtherWallet, OpenSea, and over 50 other wallets, exchanges, and dApps. Unstoppable Domains’ decentralized websites are now able to be viewed natively on the Opera + Brave browsers, through a simple DNS change in Chrome and Firefox, and with our Unstoppable extension on Chrome, Firefox, and Edge.

Unstoppable Domains Architecture

Unstoppable Domains are built on the Crypto Name Service (CNS) — a set of Ethereum smart contracts that determines how blockchain domains are created and utilized. Every CNS domain is issued as an ERC-721 token, also known as a non-fungible token (NFT). NFTs are unique, indivisible tokens and are often used to represent one-of-a-kind digital items. The use of the ERC-721 standard makes it easy for developers to integrate Unstoppable Domains into other applications, allowing users to manage their crypto domain ownership from compatible cryptocurrency wallets, exchanges, and marketplaces.

CNS is composed of two smart contracts: the Registry contract and the Resolver contract. The Registry contract manages the minting of new crypto domains and subdomains, and the ownership of domains. The Registry contract does not have an administrator, which means that no entity — including Unstoppable Domains — can manage or transfer your domains without your permission. The Resolver contract is used for resolving domains, or translating the human-readable name into a cryptocurrency address, and for storing domain records. Domains can be owned by both external addresses and smart contracts, which means blockchain domains can be managed by a multisignature wallet or domain management shared by a group of administrators.

Toward a More Decentralized Web

Unstoppable Domains is connecting the web as we know it with blockchains like Ethereum and Zilliqa, and represents the next wave of web addresses guided by decentralization and user-centric priorities. In creating easy web addresses and crypto wallets that are user-owned and controlled, Unstoppable Domains is bringing all the power of blockchain tech into a simple URL for the web and thus playing a significant role in setting the foundation for a more decentralized online experience in which users are in control of their data and value.

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Matthew Gould


Matthew Gould

Founder & CEO, Unstoppable Domains

Matthew Gould is the founder and CEO of Unstoppable Domains, a blockchain domain company that makes it possible to replace cryptocurrency addresses with human-readable names. Gould's mission is to help onboard Internet users from around the world onto Web 3.0 through blockchain domains, which make it easier to send crypto and interact on the decentralized web. Prior to founding Unstoppable Domains, Gould led product and analytics teams for over 10 years.

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